Improving the overall experience for the visitors of the Lycksele Djurpark
For SENSE SMART REGION | Private company | Sweden | 2017
CLIENT
Sense Smart Region develops a platform using augmented reality that enables new ways to visualize information for a broad set of products and services based on data from sensors and open public databases.
CHALLENGE
Develop concepts to help Smart Sense Region further develop their platform for the Lycksele zoo. Improve the overall experience by helping visitors visualize animals, especially the most hard to see, and create a gamified experience that fosters discovery and learning about animals.
APPROACH
As part of the team at North Kingdom, we worked with insights from visitors of the zoo and made research about the zoo sector and target audiences to uncover visitors expectations, and how technology can be used to meet them. I worked on every aspect of the project and presented the project to the client.
SOLUTION
With a focus on the during part of the experience journey, we have created new digital concepts, and presented a new fun and engaging way to explore the zoo that meets visitors’ expectations and solve the zoo’s issues.
process
RESEARCHING IDEAS
MAPPING IDEAS
IN A CUSTOMER JOURNEY
STRUCTURING IDEAS
AROUND CONCEPTS
EXPLORATION & RESEARCH
Work in progress.
Available soon.
deliverables
PRESENTATION DECK
FULL DECK
Interested to have a look to the full deck?
Please send me an email.
