What I'm currently doing:
Working as Service Design & User Research Consultant at Valtech on Public Sector projects such as Department for Work & Pensions, NHS Business Services Authority, Civil Service Human Resources and LNER.
Publishing an industry research project (Master's thesis) on "Designing responsibly with AI".
Design
for
meaning.
My rollercoaster learning journey.
I am a London based Service Designer and Hyper Island alumna with a Human-Centred Design approach. Specialising in User Research, Organisational Design and Culture change. I am looking to work on Discovery projects to create a positive impact on public & private digital services at scale.
Graduate of a Digital Experience Design Master at Hyper Island, with 15 years of experience in the Design industry. I am a Purpose-driven and empathic design thinker, passionate about how emerging technologies can meaningfully and responsibly enhance people’s life and society while meeting business opportunities.
My entrepreneurial spirit led me to a broad experience from fashion and product designer to brand manager and founder, to digital creative strategist. I worked for a wide range of clients from large global brands such as Decathlon, Adidas and Lego, to small organisations in the social innovation sector to the UK government and NHS.
My publications
for the UX Collective:
-> Design Thinking: an enabler for social innovation?
My tutorial video:
Core competencies.
BUSINESS DESIGN
SERVICE & PRODUCT DESIGN
BRAND DESIGN
EXPERIENCE DESIGN
Skills I bring along.
Prepare and facilitate client workshops
Lead user research and in-depth interviews
Synthesise industry trends & technologies
Frame business & design challenges and identify opportunities
Ideate & generate concepts through creative brainstorming
Build prototypes from sketch to digital
Craft information architecture, user flow & wireframe
Translate design concepts into compelling narratives and visual presentations
How I like to work.
DESIGN PROCESS
Design Thinking
Human-Centred Design
Agile / Scrum / Kanban
Google Design Sprint
TEAM DEVELOPMENT
Reflection
Feedback
Facilitation
Experience.
2017
DIGITAL CREATIVE STRATEGIST INTERN
North Kingdom | Experience Design Firm (Sweden)
2017
|
2014
MARKETING & COMMUNICATION STRATEGY CONSULTANT | VISUAL DESIGNER
Freelance | Various organizations in social innovation (France)
2014
|
2017
BRAND MANAGER & FOUNDER | ART DIRECTOR
Nekomori | Fashion & Home accessories (France)
2018
DIGITAL EXPERIENCE DESIGN MASTER STUDENT
Hyper Island | Design Business School (UK)
Now
|
2018
SERVICE DESIGN & USER RESEARCH CONSULTANT
Valtech | Global Digital Agency (UK)
2016
SERVICE DESIGNER & DESIGN STRATEGIST INTERN
Hello Future Kingdom | Service Design Agency (Sweden)
2006
|
2002
SPORTSWEAR FASHION DESIGNER
Decathlon, Quechua & Cent's Jeans Wear | Outdoor Apparel (France)
Some of the tools I use:
Interviews
Shadowing
Surveys
Persona
Customer journey
Experience Map
Storyboard
Service Blueprint
Value Proposition
Competitors analysis
S.W.O.T.
P.E.S.T.L.E.
Business Model Canvas
Blue Ocean Strategy
E.R.R.C.
Team Canvas
My readings:
-> Future Ethics (Cennydd Bowles, 2018)
-> This is Service Design Thinking (Marc Stickdorn, 2010)
-> Sprint: How to solve big problems and test new ideas in just 5 days (Jake Knapp, 2016)
-> Creating Effective Teams (Susan Weeland, 2010)
Education & certification.
2019
|
2018
Design Thinking, Understanding People, Business Transformation, Experience Design, Managing Projects & Teams. Graduated with distinction.
2017
HUMAN-COMPUTER INTERACTION CERTIFICATE
Interaction Design Foundation (Online)
Interaction Design, Cognition & Perception, Memory, Thinking & Action, Emotion & Experience, Implementation.
2008
|
2007
G.E.A.I. COMPANIES'INCUBATOR
Entrepreneur Training Program (France)
Marketing, Business Management, Communication, etc.
2001
|
1998
FASHION DESIGN DEGREE
Atelier Chardon Savard (France)
Fashion Design, Pattern Making, Art History.
DIGITAL EXPERIENCE DESIGN MASTER OF ARTS
Hyper Island (UK)
2018
ELEMENTS OF AI CERTIFICATE
University of Helsinki (Online)
What is AI? | AI problem solving | Real world AI | Machine Learning | Neural Networks | Implications.
Contact.
Hi!
To discuss new collaboration or just say hello, you can use this form or email me at :