Defining the core values & identity of a sustainable architecture studio
For FBG ARCHITECTURE | Private company | France | 2017
CLIENT
FBG is an architecture studio that aims to make co-creation of sustainable and innovative ecosystems arise at an urban scale. It creates hotel resorts, housing and urban equipments that foster the use of organic materials and the integration of buildings in the nature.
CHALLENGE
Define the studio identity based on the founder’s expertise and vision for the future. Develop a website with a relevant portfolio that stresses their core values, experimental approach and particular expertise, to help them attract the types of projects aligned with their goal.
APPROACH
As Design Strategist consultant, I relocated to their office during the definition phase and worked collaboratively with the owner to get as many insights about his journey and ecosystem as possible, make him envision his dreams and uncover his real needs.
SOLUTION
Based on our findings during the workshops, I created a new website and portfolio that reflect the studio's characteristics and capacities, and introduced a clear way to present the studio separated from his own side projects.
process
WORK IN PROGRESS
Available soon.
deliverables
WORK IN PROGRESS
Available soon.
