A-TIPIC | marion-bayle

Work

Re-shaping a service for

an organization assisting participatory housing projects

For A-TIPIC | Private company | France | 2016

CLIENT

A-TIPIC is an organization, a living-together factory, which assists participatory housing projects by stepping in the fields of social engineering, assistance with contracting and with users.

CHALLENGE

Re-shape their service and offer in a more understandable way for their different types of clients. Define their identity and provide compelling communication materials and a website that can also be used as a platform to simplify the organization’s work.

APPROACH

As a design strategist consultant, I relocated to their office and worked collaboratively with them to get a deep understanding of their service and ecosystem and, identify the pain points for both the customers and the organization, as well as their needs.

SOLUTION

Based on our findings and strategic approach, we have created a set of digital and print tools through a new identity and a customer-centric approach, and implemented a new way of working with the website that met their organizational needs.

process

FRAMING THE CHALLENGE

A-TIPIC first reached out to ask if I could design their new communication tools as the organization was facing a new phase in its development. The previous material was visually outdated but most of all, didn't reflect the level of expertise and what the company was actually selling. After some initial talks, it became clear that we needed to start by doing a much bigger work : re-shaping the whole service and offer, as well as defining the brand identity & strategy and organizational needs.

FINDING THE RIGHT APPROACH

The approach consisted in an array of tailor made workshops inspired by service design methods. First, the goal was to collect and analyse all the data available about the organization’s service and ecosystem from both the user and the organization’s perspectives. Then, co-create a solution with the client according to the desired goals we defined during that stage. Finally, translate the solution into an easy to understand and appealing format responding to both the users and organization needs.

THE STAKEHOLDERS MAP

THE CUSTOMER JOURNEY MAP

MAPPING THE MISSIONS

Brainstorming to define the organization's missions sorted by expertise (columns) and phases of a project (rows).

ONE DAY SPRINT - MAPPING THE CHALLENGE

We discovered during that sprint day the real goal of the organization - develop participatory housing at an urban scale - and their biggest fears around it. It helped us focus our attention on what was the most important to achieve with the website and how we could overcome these fears.