Rethinking the digital presence
of NHSBSA to better fit
their wide audience
For NHS BUSINESS SERVICES AUTHORITY | Public sector | UK | 2020
CLIENT
The NHS Business Services Authority is an executive non-departmental public body of the Department of Health which provides some support services to the National Health Service in England and Wales.
CHALLENGE
Rethinking the NHS BSA digital presence for its wide range of users that it can provide better service experiences to members of the public as well as healthcare professionals, sponsors and commissioners, and promote a new B to B service offering. This was a 4-week discovery working fully remotely during the Covid-19 period.
APPROACH
Within an agile team at Valtech, my role was to uncover the needs of the very wide range of end-users to help the team understand how to craft a more accessible and attractive website that better meets the needs of both end-users and internal NHSBSA staff publishing the content.
SOLUTION
Based on the User Research and Business Analysis made from a sample of external and internal users, we identified pain points and opportunities for website improvement that we started to explore through new homepage concepts providing a new way of accessing services and pushing forward the NHSBSA purpose and new B to B offering.
process
CONFIDENTIAL
Project in progress
DELIVERABLES
CONFIDENTIAL
Project in progress
ABOUT THIS PROJECT
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